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News

May 21, 2013

Antigonish Highland Games named one of North America’s

100 best events for 2013

The Antigonish Highland Games has made the American Bus Association’s (ABA) list of the Top 100 events in North America for 2013. The Games, scheduled for July 7 to 14, 2013, has long been one of the province’s premiere events generating over $1 million in economic activity.

ABA’s 2013 Top 100 Events Selection Committee selected the 150 anniversary of the first Antigonish Highland Games from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motor coaches and skill at handling large groups, and a variety of other relevant criteria.

“To be selected from hundreds of other events in North America and to be included on ABA’s list is huge honour,” says Alisha Grant, chair of the Antigonish Highland Games. “It signifies that our Games offer a high standard of excellence and value. It’s also a huge marketing opportunity allowing us to attract new spectators from around the world.” The Antigonish Highland Games is the oldest highland games to be held outside of Scotland.

The week long schedule of events blends spirited competition featuring athletes, pipe and drum bands and highland dancers from across the country and around the world, with Scottish flavored ceilidhs, clan activities, concerts and workshops.

The Top 100 list is published as a supplement to the September/October issue of Destinations Magazine. ABA began the list 31 years ago as a way for motor coach operators to incorporate new product into their itineraries. The annual program has grown to be one of the most sought-after lists by travel professionals, motor coach operators, and the general public.

According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motor coach can leave between $5,000 and $11,000 in the local destination’s economy. Money is spent on lodging, meals, admissions, fees, shopping, souvenirs, services, and local taxes.

“Motor coach groups spend more and stay longer,” says Peter J. Pantuso, CTIS, ABA’s president and CEO. “That’s why the 150 anniversary of the first Antigonish Highland Games is truly a local economic asset. There is no better way to jump-start tourism than to attract motor coach groups to a great event and convince them to extend their stay.”

With a worldwide reputation built on authenticity, attention to detail, and hospitality, the Highland Games in Antigonish is a must see event that hosts thousands of spectators each year. The Clan Currie Society is proud to be a Gold-Level Patron of the 2013 Games.

The Top 100 Events list is available online at http://www.buses.org/News-Publications/Top-100.